Search Engine Optimisation (SEO)

What is SEO?

Search Engine Optimisation also known as (SEO) is  a process that is used to increase the visibility of a website in the search engine. This is a complex process that uses a combination of strategies to help your clients find you by using a variety of key words such as Design agency Cannock or Web design Stafford.

What we do – Understanding your SEO goals

Before we start optimising your site we work with you to understand your business and your target audience in order to compile your keyword strategies to help you get noticed and drive your potential clients to your website.

How we do it – Creating a comprehensive SEO strategy

We work with a number of processes that help your website rank for the keywords in which you have selected. We analyse what keywords are relevant to what you do and put together a comprehensive strategy of onsite and offsite SEO work.  Including (and not limited to) optimising your website pages, blogs and making connections with authoritative sites to build quality backlinks. We give guidance on meta descriptions, anchor text and alt tags in order for Google to index your pages so that your target audience are finding you for your relevant key word search terms.

For example:

illustration of dentist pointing at board with words of meta description, key words, backlinks and white hat seo

Working with dentists to improve their organic rankings.  Some SEO strategies that could be implemented are:

  • Adding location-based keywords to the website so that it is optimised for local web SEO.  For example the header could say  “Top Pediatric Orthodontist in Birmingham.” (notice how we were specific with our term ‘paediatric orthodontist’  and our location?)
  • Regularly getting client feedback is a key tool and posting it to popular sites such as Facebook, Yelp & Google is great for SEO.

We work closely with all companies we work with to create a comprehensive SEO strategy that is aligned with business goals.  For a free review, use our contact form or give us a call today.